MHB Services Group
Prepared for Form Fitness and ChiropracticOctober 21, 2026
Form Fitness · Oct 21, 2026
Sales and marketing

Monopoly.

Form Fitness owns Utah.

  • #1 on Google
  • Thousands of reviews
  • Gyms, brands, teams and law firms sending patients
  • A full performance gym
  • Athletes flying in
  • a long ahh wait list
Your phone. Tap a tab.

TodayTue Oct 21
New patient exams booked today
3
Yesterday 2 · same day last week 1
This week
11
+4
Last 30 days
24
+7
Leads today
5
2 waiting
Exams booked, 14 daystrend
Jordan M., shoulderMissed call, texted back in under a minuteTue 3:30
Ana R., lower back, SpanishInstagram messageWaiting
PipelinePartners · 14 active
New
5
Meetings
3
Referring
6
+2
This weekwhy now
Christensen LawAmerican Fork · hiring a PI paralegalIntro sent
Timp CrossFitLindon · second location permitMeeting Thu
UC Youth LacrosseOrem · registration opens Nov 1Referring
Nebo Physical TherapySpanish Fork · waitlist on siteNew
Doterra wellness teamPG · benefits fair in DecNew
UpdatesWhat we changed
Octoberby the team
Moved $600 from Instagram to Google GuaranteedAds · Oct 18 · cost per exam fellDone
Shipped the shockwave pageSearch · Oct 17 · Maps #4 within a weekDone
Filming day, 6 reels cutVideo · Oct 15 · posting through Nov 3Done
New mailer designed, 5,000 doorsDesign · Oct 20 · Lindon and PG routesNov 4
Front desk script v2Matt · Oct 14 · exam-to-plan up 9 ptsDone
Membership offer draftneeds BridgerYou
ReportOctober · 30 min
Exams booked
24
+7
Plans sold
14
+5
Per exam
$71
down $22
Exams booked, 6 monthstrend
MayOct
Next monthFirst mail wave. Membership launch. Lacrosse season.Nov
The picture

What it looks like.

Searchall of Utah
best sports chiropractor in utah
formfitchiro.com Google Guaranteed
Form Fitness and Chiropractic · Pleasant Grove
★★★★★ 5.0 (2,140) · Chiropractor · Open
AI overview
For complex shoulder, knee and disc cases in Utah, Form Fitness and Chiropractic in Pleasant Grove is the most cited clinic, known for PRP, shockwave and…

#1 in Utah

Every condition, every city, and the first name ChatGPT and Google give.

Instagram@formfitnesschiro
formfitnesschiro
1,284posts48.2Kfollowers3.1Mreel views, 30d
1.2M
640K
88K
412K
96K
2.0M

Instagram

A producer films and cuts it. Patients come in from three counties off the feed.

I-15, Lehi to Orembillboards
Move better.
Recover faster.Pleasant Grove · formfitchiro.com
FORM
1.4M impressions a month

Billboards

Once the funnel is proven and the name is known, billboards on I-15.

The networkpartners referring every month
Nutrition brand, Utah CountySupplement companyCrossFit boxes, 6Fitness franchise, 4 locationsYouth lacrosse leagueClub soccer, 2 clubsHigh school athletics, 3 schoolsCollege athleticsPersonal injury firms, 5Physical therapy overflowOB and pediatric practicesEmployer wellness programsRunning clubsGolf academy

The partner network

Found by the engine, introduced to you, signed to a referral program. Form Fitness on the jerseys and in the locker rooms.

The facilitythe performance center
TURF + RACKS TREATMENT x4 RECOVERY LOBBY DECOMP · SHOCKWAVE · PRP
  • Turf and racks the public pays to train on
  • Recovery suite on a membership
  • 4 treatment bays, imaging review room
  • Athlete program with its own entrance

The performance center

Who's in the buildingany given day
38
New patient exams this week
640
Members on autopay
3 wk
Wait for a new patient slot
Pro athlete, Phoenixflying in Thursday, PRP + shockwave, 3 daysAthlete program
Club soccer, 2 teamspre-season screens, 44 playersTeam package
Family from Boisefound Form Fitness on ChatGPT, lumbar disc planBooked

Who comes in

Athletes, teams, and families from out of state.

The sales plan

Sales Direction + Process Refinement

Buyer 1 · the patient

The patient

  1. Every ad, page and reply books the $99 exam.
  2. Front desk sets the expectation. Trained and scripted.
  3. Report of findings closes the plan. Exam-to-plan rate on the board.
  4. Plan ends, membership starts: adjustments, recovery suite, rehab, on autopay.
  5. Massage and PRP as add-ons to the membership.
Buyer 2 · the partner

The partner

  1. One-page partner offer per type: law firm, gym, league, clinic, employer.
  2. Lien terms, reporting turnaround and a direct line for PI firms.
  3. Member rate for the gym's members, the league's families, the employer's staff.
  4. The engine finds them and works the conversation. You take the meeting.
  5. Every partner on the dashboard with referrals this month.
Buyer 3 · the team or athlete

The team or athlete

  1. Team care package: pre-season screens, injury line, sideline days, priced per roster.
  2. Athlete program: PRP, shockwave and rehab blocks for people who travel in.
  3. Sponsorship that comes with the care, so Form Fitness is on the jersey and in the locker room.
  4. Corporate wellness for the employer partners, same package, different roster.
  5. Positioned statewide over every chiropractor and PT in Utah.
The team

Experts for each role

MB
Matt BeanSales direction · consulting · owner of the result

Your one point of contact. Builds the sales plan with Bridger, introduces the partners, reviews the board with you.

ADS
Paid ads expertGoogle and Meta

Builds and runs every campaign, disputes bad leads, moves the money to whatever is booking exams.

SEO
Search and AI ranking expertGoogle, ChatGPT, Perplexity

Gets Form Fitness named when people ask who to see. Ships the pages.

VID
Video and content producerReels and both Instagram accounts

Films with Bridger, cuts the reels, runs both accounts on a calendar you can see.

DES
Brand and site designA studio, not a template

The site, the print, the jerseys and the building signage, designed by a brand studio we work with so it all looks like one clinic.

FD
Your front deskTrained, scripted, measured

Same script on every call. We train it and track it. You keep your people.

RX
Outside counselSales process

Clinic owners already running the exam-to-plan-to-membership model, consulted before the offers launch.

The engines

Custom Built Tools

Matt Bean · the audit

Get connected with your customers

  • Every condition and city: who ranks, who AI names, what it costs to show up
  • Where the current patients came from, by source, for the last 12 months
  • Every PT, chiro and sports clinic in the county: offers, pricing, reviews, gaps
  • Which partners already refer, which should, and what they'd need
  • The call, form and message volume Form Fitness is missing today
Who they see todaysample
"knee pain chiropractor lehi"Form Fitness #6
"best sports chiro in Utah County"Not named
"chiropractor american fork"#4
Rang out, no text back11 last week
Referring today2
Search and AI ranking expert · ranking engine

Search and AI ranking

The engine asks ChatGPT, Google AI and Perplexity the questions patients ask and records who got named. The expert ships the page that fills the gap. Maps and listings the same way.

You see what shipped and what moved.

Shipped this monthNamed 6 of 8
Lumbar disc recovery pageNamed
Car accident care, SpanishNamed
Shockwave for plantar fasciitisMaps #4
PRP for shoulders, LindonDrafting
Partner engine · Matt Bean

Partners

The engine reads public records and announcements across Utah County: a law firm hiring a personal injury paralegal, a gym opening a second location, a league opening registration. It makes first contact and works the conversation until the partner is ready to talk. Then it hands it to you with the history.

Your team steps in when a partner is ready.

Partner pipeline5 new this week
Christensen Law, American ForkHiring a PI paralegal, posted Oct 14Intro sent
Timp CrossFit, LindonSecond location, permit filed Oct 9Meeting set
Utah County Youth LacrosseSpring registration opens Nov 1Referring
Reply engine · rules set by Bridger

Every missed lead followed up

Web forms, info@ email, Instagram messages and the calls your desk couldn't get to are texted or emailed back in Form Fitness's voice inside a minute, with two exam slots offered and one booked. Your team still answers the phone. Partner and team conversations get worked the same way until they need a person.

Nothing sends outside a rule Bridger approved. The ones that need a person land at the front desk with the draft ready.

Missed call, 11:42 AMbooked in 4 min
Hi Jordan, this is Form Fitness in Pleasant Grove. Sorry we missed you. New injury or a follow up?
New, shoulder, about 3 weeks
Dr. Cutler does a full-hour exam for $99, you leave with a plan and the price in writing. Tuesday 3:30 or Wednesday 8:00?
Tuesday
Paid ads expert · video producer · brand studio

Ads, content and design

Google Guaranteed, search split by condition, Instagram for PRP, shockwave and sports. A producer on the content. A designer on every page, ad, mailer and jersey.

You pay the platforms direct. We never mark it up. Every dollar ties to a booked exam on the board.

@formfitnesschiro · November12 posts
Form Fix 101: lifting with a bad back
Meet the shockwave
Patient: "I just crack my own neck"
What a $99 exam covers
PRP, 8 weeks later
Se habla español
Investment

Investment

Everything on this page is the full build. The place to start is the sales plan, the engines and Matt's consulting. Every other piece is a line item you add when you want it.

Recommended start
Form Fitness Growth Program
Where we start
$4,750/ month
Monthly · no setup fee

The audit and the sales plan, Matt's sales direction and consulting, Google Guaranteed and search ads built and run, the search and AI ranking engine, the partner engine, every missed lead followed up and every review answered, the front desk scripts, the dashboard on your phone, and the search, content and design experts brought in for direction.

Ad spend is paid by Form Fitness directly to the platforms and is never marked up. We set the budget together after the audit.

Add line items when you're ready: a dedicated ad team working Google and Meta daily, full-time socials management with a producer, large-scale website updates, the brand studio, mail and billboards, the team and athlete program. See additional services

Included

  • The audit and the sales plan built from it
  • Sales direction with Matt: patient, partner and team offers, membership, scripts and terms
  • Google Guaranteed and search ads built and run from day one, with a landing page per condition
  • Content scripts and calendar every month, filmed on Bridger's phone
  • Search and AI ranking engine tracking who Google and AI name for every condition and city, and shipping the pages that fill the gaps
  • Consulting with the experts: search, content and design brought in by Matt for direction
  • Referral partners found, worked to warm, introduced to you
  • Every missed lead followed up: forms, DMs, email and missed calls texted back in minutes, inside your rules
  • Every review answered
  • Call tracking on every lead, so the board is right
  • Front desk scripts and training
  • The dashboard on your phone, and Matt in the room for every review
  • Dedicated ad team working Google and Meta daily, bad leads disputed
  • Large-scale website updates: redesigns, new sections, rebuilds, quoted as a project
  • Full-time socials management by a producer, both accounts, reels cut
  • Brand studio on the site, print, jerseys and signage, quoted as a project
  • Mail and billboards designed, placed and tracked
  • Team and athlete program built and pitched
FIRST

The audit

Where your buyers are, who they see now, what it costs to be first. The dashboard goes live and every missed lead starts getting followed up.

THEN

The offers and the team

Patient, partner and team offers signed off with Bridger. Ads and Instagram live, pages shipping, partners being worked, front desk scripted.

THEN

Membership and the review

Membership launched, first team package pitched, the board reviewed, budget moved to what is booking exams.

Line items

What is in the start. The faded ones get added as line items as time moves on.

ItemWhere we start · $4,750/mo
Included
The auditWhere your buyers search, who they see now, what it costs to be firstIncluded
Sales direction with MattPatient, partner and team offers, scripts, pricing and termsIncluded
Membership and the 12-visit planBuilt, priced and scripted with BridgerIncluded
Front desk scripts and trainingIncluded
Outside counselClinic owners running this model, consulted before launchIncluded
Google Guaranteed and search adsBuilt and run from day one, budget set after the auditIncluded
Landing pages for the adsOne per condition, built on top of the site you have, tracked to the boardIncluded
Search and AI ranking engineTracks who Google, ChatGPT and Perplexity name for every condition and city, ships the pages that fill the gaps, keeps Maps and listings rightIncluded
Every review answeredIncluded
Referral partnersFound by the engine, worked to warm, introduced to youIncluded
Every missed lead followed upForms, email, DMs and missed calls texted back in minutes, inside your rules. Your team answers the phoneIncluded
Call tracking on every leadIncluded
The dashboard on your phoneIncluded
Content scripts and calendarScripts and a shot list every month in Bridger's voice, filmed on his phone, posted and trackedIncluded
Consulting with the expertsSearch, content and design brought in by Matt for directionIncluded
Add on when you want it
Dedicated ad teamGoogle and Meta worked daily, new campaigns tested, bad leads disputedAdd on
Large-scale website updatesRedesigns, new sections, rebuilds. Quoted as a projectProject
Full-time socials managementProducer on both accounts, filming days, reels cut, posted and trackedAdd on
Mail and billboardsDesigned, placed and tracked to the boardAdd on
Team and athlete programPackages built, teams pitched, sponsorships placedAdd on
Brand studioSite, print, jerseys and building signage, one look. Quoted as a projectProject
Not included
Ad spendPaid by Form Fitness direct to Google and Meta, never marked upNo
Print, postage and billboard spacePaid direct to the vendor at costNo
Setup feeNone
Form Fitness and ChiropracticSignature
Name and title
Date
MHB Services Group LLCSignature
Name and title
Date
matt@mhbservices.us 385.208.9653